Prime Minister Narendra Modi launched the Swachh Bharat Mission (SBM) on October 2, 2014, the birth anniversary of Mahatma Gandhi. The ambitious programme aims to make the streets, roads and infrastructure across the country clean by October 02, 2019, the 150th birth anniversary of the Father of the Nation. It is India’s biggest ever cleanliness drive.
The campaign of Swachh Bharat is a biggest ever cleanliness drive of the India during the launch of which around 3 million government employees and students from schools and colleges were participated. On the day of launch, Prime Minister has nominated the names of nine personalities of India to initiate the campaign in their own areas and own decided dates as well as promote the campaign to common public. He also had requested to all nine personalities to invite other nine people from their own end individually to participate in this event as well as continue this chain of inviting nine people until the message reach to each and every Indian people.
He also requested that every Indian should take this campaign as a challenge and try his/her best to make this campaign a successful campaign ever. The chain of nine people is like a branching of the tree. He requested common people to involve in this event and upload the video or images of cleanliness over internet on the various social media websites like Facebook, Twitter, etc so that other people may get promoted and motivated to do the same in their own area. In this way India can be a clean country.